Toy and advertising novelty.



F. G. PAWKBS.'

TOY AND ADVERTISING NOVELTY.

APPLICATION FILED 00 122. 1911.

Patented Apr. 8, 1913.

E-Z SHOE THEGIRLOF THE onto TUY AND ADVERTISING NUVJEL'JUY.

inseam.

Specification of Letters Patent.

Patented Apr. a, 1913.

Application filed October 2, 1911. Serial No. 652,303.

To all whom it may concern Be it known-that T, FRANK G. FAWKES, a citizen of the United States, residing at Chicago, in the county of Cook and State of Illinois, have invented a new and useful Improvement in Toys and Advertising Novelties, of which the following isa specification.

My invention relates particularly to adevice in the nature of a toy and advertising novelty, which is adapted to be worn on the person, as, for instance, by attachment to the lapel of a coat; and my primary object is to provide a device which shall be attractive, inexpensive, and well adapted to serve as a mirth provoker and to bear a useful advertisement.

My invention is illustrated in its 'pre ferred form in the accompanying drawings, in which Figure 1 shows the device in front elevation; Fig. 2 shows the same in open condition; Fig. 3 is a rear perspective view of the device in a nearly closed condition; and Fig. i, a broken rear perspective view, showing a modified attaching device.

As preferably constructed, the device comprises a rear leaf 1 provided at its upper end with a button 2 for attaching it to a coat-lapel; a front leaf 3 folda'bly connected at its lower end to the lower end of the leaf 1 and having its upper portion equipped with a depending string or tab 4; and an elastic band 5 which has one end looped about and secured to the upper portion of the member 1 and the other end looped about the lower portion of the member 3, the elastic member serving normally to hold the leaf 3 in front of and against the leaf 1. The leaves l and?) may be formed by folding a strip of cardboard upon itself at the lines6, thus forming a line of hinging between the leaves. The cardboard should be sufficiently stifhto enable the leaf 3 to be drawn forwardly and downwardly by means of the string 4, against the resiliency of the band 5. The band 5 is preferably secured to the leaves by notching. the lateral edgeportions of the leaves, as at 7 and 8, and introducing the rubber or elastic. in the notches. The slits 7 incline downwardly and inwardly from the upper end of the leaf "1, while the slits 8 incline inwardly and toward the free end of the leaf 3. It will be 'Mnoted that this mode of connection affords ing character.

elastic side members 9 of the band 5 which normally connect the lateral edge-portions of the somewhat stiff but nevertheless rather flexible and resilient leaves, while the loop ends of the band 5 embrace the outer surfaces of the leaves. The side members 9 of the band 5 are normally slightly on an incline, ale. cross the space between the folded leaves and also under some tension,.but yield when the string 4. is pulled, permitting the leaf 3 to be opened downwardly till it lies substantially in an extension of the plane of the leafl.

. .Thebutton 2 may comprise a collar-button having its head passed through a slit 10 in the card 1, while the base-end of the collar-button may be passed through a button-hole in the lapel of a coat. Any other preferred means of securing the device to the clothing of the wearer may be employed,

but it is important, in an article of this kind, that the cost be reduced to a minimum. The button and elastic band perform their functions perfectly and answer to the requirement of cheapness.

The underlying or rear leaf 1 preferably projects somewhat above the overlying or front'leaf 3. The front leaf 3 bears on its outer side a device or words calculated to excite the curiosity of the observer, such as the words Look whos here appearing in Fig. 1. The front side of the underlying leaf 1 may bear a picture or device 10 adapted to prove of interest or amusement, while the inner or reverse side of the leaf 3 may bear advertising matter 11. In the illustration given, the advertisement refers to or is used in conjunction with the device or picture 10, the whole constituting an advertisement of an amusing and interest This, of course, is given merely by way of illustration. In practice, the devices employed to attract attention and to convey the matter of adverstisement may be varied greatly and either, or both of the leaves, may be used for this joint purpose.

It is desirable to cut away or aperture the frontleaf to expose some portion of the bid till den device and thus further excite the curia and thus permit the leaf 3 to be drawn to the depending open position so that the advertisement can be read. Frequently what is disclosed is of a mirth-provoking character, or, at any rate, of such interest as to insure the reading of the ad. When the string is released,.t-he front leaf instantly resumes its former position, ready for the next person of'a curious turn of mind.

Fig. 4 shows a difierent attaching device for the rear leaf 1*. It comprises a hooked pin 2*, carried by a split tubular member 2" which is clamped uponor embraces the upper end of the leaf 1.

The foregoing detailed description has been given for clearness of understanding only, and no undue limitation should be understood therefrom.

What I regard as new, and desire to secure by Letters Patent, is'- A novelty of the character set forth comprising an integral structure composed of a folded cardboard affording a rear leaf and a front leaf, the rear leaf having its upper portion equipped with supporting means, and both leaves having slits in their lateral edge-portions at a distance from their junction, elastic members in engagement with said slits and normally holding the front leaf in upstanding position, and an advertising device on the inner surfaces of said leaves, said elastic members serving also to automatically return the front leaf to upstanding position after it has been drawn to a depending position and released.

FRANK G. FAWKES.

In presence of- J. G. ANDERSON, R. A. SGHAEFER. 

